http://www.businessweek.com/stories/2007-07-13/bloggers-bring-in-the-big-bucksbusinessweek-business-news-stock-market-and-financial-advice
With the incessant traffic on the Internet every millisecond, it is no surprise that Eric Nakagawa and the mysterious "Tofuburger's" cat appreciation blog receives 500,000 page views daily. However, this element of accidental success is what I find so interesting because Nakagawa and Tofuburger unintentionally found a niche that is so reliable that sustaining existence will never be an issue. It would seem as though ideas men should be less focused on coming up with new ideas and more on experimenting, possibly through crowd-sourcing, to determine what content is desirable enough to attract a large body of people willing to provide financial support in exchange for that content. I'm almost certain this blog doesn't generate revenue through advertisements, however the Smokin' Jay Cutler Tumblr "dedicated to the most apathetic looking athlete in the history of sports," has developed enough of a following that it now sells t-shirts through the website as a means for not only creating more interest in the subject, but also keeping the website in existence. I'm not a football fan so my roommate had to show me that Tumblr, but at this point that blog is attracting more than just football fans because you don't need to be a football enthusiast to appreciate the comedy on that blog. With that said, there are probably millions of niches that have yet to be tackled and accidental success even greater than Nakagawa's could be out there. It's both disheartening and remarkable to think that I've been developing a journalism app that won't have more than half a percent of the 100,000 to 200,000 visitors that Nakagawa's blog gets, but I've been actively trying to pursue this venture and he started this from posting something he thought was amusing. What makes his website more attractive is the fact that anyone can post an image, which can be a very satisfying pursuit for some people. I'm interested to see how far Nakagawa decides to take this business venture and if it will still be as successful as it is five years from now. Will the blogosphere continue to accept I Can Has Cheezburger or decide it's time for the cheeseburger to be eaten?
http://smokinjaycutler.tumblr.com/
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